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Feb

Some people freak out about targeted advertising, but I’m usually not one of those people. I think it’s funny when I get little recipes for spam casserole every time I empty my spam folder in Gmail.

Recently I experienced excessive targeted advertising after I spent 5 minutes browsing dresses on Mod Cloth. For the next several weeks, every place on the internet showed me the exact same advertisement. It showed a peach dress and a yellow dress from Mod Cloth and said something like, “Hello! Is it me you’re looking for?” After seeing it once I thought, “Those are cute dresses. Why didn’t I see them when I was at Mod Cloth the other day?” I almost clicked, but I was in a hurry.

After my 5th or 6th time seeing the ad, I realized. “Oh, I’m seeing this ad because I visited Mod Cloth the other day.”

After my hundredth time seeing the ad, I was annoyed. I refused to click on the ad or visit Mod Cloth because I didn’t want to teach the system that showing me something a hundred times works.

If you want to learn more about targeted advertising, and the disturbing amount of effort Target has spent trying to figure out how to manipulate pregnant women, check out this article from Charles Duhigg. It’s fascinating. And disturbing.

Why does targeted advertising bother me more when it’s targeted at pregnant women? I think I feel like they’re preying on our vulnerabilities. Maybe that’s because they are.

Jan

Sunday night Greenville received 5+ inches of snow, more than we’ve had in years. Today we enjoyed snow day #2, and I finally tackled my bathroom wall art project.

washcloths and frames

the supplies cost approximately $4

I bought these dishcloths at Target after Christmas 09 (or was it 08?) and a three pack of the white frames from the Target dollar section. Ever since, I’ve been dreaming of cutting out the trees and putting them in the frames. Not a hard project, but I procrastinated.

Actually, I thought I would want to sew around the edges after I cut out the trees, and that’s the reason I tackled it today. My sewing machine was still out (from making rice “socks” and Christmas garlands). I wanted to put it away, so I decided that I should take care of this project first.

After we measured and cut, I decided that hemming the edges wasn’t necessary. The pieces are stuck tight in the frames, and won’t have much opportunity to unravel, I hope.

I chickened out when it came time to cut. I loved those little dishcloths (way too much to use them for their intended purpose), and I didn’t know what I would do if I messed them up and then couldn’t use them in the frames. So I got Tim to cut them. Tim also hung them on the wall. Before you get the idea that Tim really did this project, please remember that I’m the one who found the adorable dishcloths and had the vision for putting them on the wall. I also traced around the glass and made the cutting marks. And took pictures. Anyway, here they are on my wall. Aren’t they cute?

bathroom wall art

here are the trees on my bathroom wall!

bathroom wall art close up

here's a close up of the trees on the wall