Recent Posts


Ever wonder why we decide to buy things? I would love to study all the factors that influence people’s purchasing decisions–factors like location, sales, environment, customer service, and even music or scents.

A recent NYTimes article talks about using design in businesses, and some unexpected results. I’m not sure what I think about the examples, but the idea is interesting!

Here are some other articles about marketing and purchasing decisions.

Freakonomics on why discount stores are full of XXL and XS clothes

Using scents to influence purchases